Cybersecurity Content Writer Guide

We get a lot of questions from brands about whether they still need to hire a cybersecurity content writer and other factors.

AI vs Human Cybersecurity Content Writing

If you are considering hiring a cybersecurity content writer versus using AI, know this. AI can (with heavy editing) produce acceptable results for generic top-of-the-funnel (TOF) content.

But since everyone started generating lots of the same content, and Google switched its ranking system in response (and is trying to get this traffic through SGE), generic TOF content will not cut it anymore.

Unless you are IBM, Microsoft, or some other household name (or writing about bleeding edge tech or threat reports), no one is going to your site for generic "what is x technology" answers.

Google isn’t showing your top-of-the-funnel pages to searchers as much as they used to. For generic top-of-the-funnel content, use AI alongside a human writer/editor. For MOF and BOF product-led and technical content, use a cybersecurity content writer.

Google’s helpful content update killed top-of-the-funnel content SEO for anyone who isn’t a top brand. It’s also true that AI search engines themselves (like Chat GPT Search and Perplexity) will not themselves rank AI content (why would they when they just generate it themselves?)

Learn more about how we rank B2B content (including our own) on AI and generative AI search engines.

But one place you can win with cybersecurity content is in the middle of the funnel (MOF) and bottom of the funnel (BOF) content.

To create MOF and BOF content, you need a cybersecurity content writer.

Where to Find a Cybersecurity Content Writer

Aside from posting a job advertisement on your website, you can look for a cybersecurity content writer in five places:

Your network. 82% of B2B decision-makers say that the buying process should involve a referral. Ask your colleagues, email list, LinkedIn connections etc., for recommendations.

Marketplaces like Upwork and Fiverr. These are actually not great places to hire someone. High competition and a pay-to-play model means that your chances of finding a talented individual who can perform at any of the abovementioned levels is low.

Reddit. The Reddit forum r/hireawriter is a great place to find entry-level writing talent at reasonable rates. We’ve had success here in the past.

The open web. Search for "cybersecurity content writer" on Google, but be wary. Even if someone shows up in a top position, their ability to deliver across the three levels mentioned above is not guaranteed. It just means their web pages’ SEO meets your search intent. You still need to assess their skills carefully.

A "content mill." Websites that offer content in bulk at a fixed per-word or monthly price. In our experience, these are to be avoided at all costs and are essentially redundant in the age of AI.

Hiring an Agency vs. a Writer

If you have the budget, niche specfic content marketing agencies are the way to go.

Boutique cybersecurity content marketing agencies focusing on cybersecurity content creation can provide you with an end-to-end cybersecurity content marketing package that spans the three writer service levels outlined above.

Content Visit was awarded Cybersecurity Marketing Agency of the Year by the Cybersecurity Excellence Awards.

For example, Content Visit helps highly technical businesses in the security space plan and create content by combining expert interviews with original research and aiming for measurable results.

We work best with companies with a small internal marketing team already (this could be one person) and are keen to link content to business metrics like SEO (and AI powered SEO) performance and rankings or conversions.

You lean on us to take over the entire content channel as a fractional asset or plug us into your marketing team to scale content production.

Get cybersecurity content writing support today.