30 content ideas for cybersecurity companies (with examples)
What are some good content ideas for cybersecurity marketers?
To help you break away from the bland and get inspiration for your cybersecurity content marketing campaigns, we put together this list of content ideas built for cybersecurity marketers, packed with real examples from leading cybersecurity service providers and solution vendors.
Need more than examples? See how to hire a cybersecurity content writer or go back to the main guide.
Palo Alto Networks – Prisma SASE vs. Zscaler
Uses “alternative to” phrasing, focuses on competitor pain points, strong visuals and comparisons.
See example1Password vs. LastPass
At-a-glance comparison, includes reviews and links to similar posts.
See examplePhishing simulation pricing
Answer specific pricing questions like “Phishing simulation pricing”.
Best ransomware protection for small clinic
Target niche purchases such as small clinics.
Top MDR providers for healthcare startups
Guide buyers towards managed detection and response options.
SIEM vs XDR: Which is better for hybrid environments?
Compare security information and event management to extended detection and response.
Product Release Spotlights
Highlight new features or updates to your cybersecurity products. Example: “Introducing AI-driven threat detection in our latest release.”
Case Studies
Showcase customer success stories to build trust. Example: “How Acme Corp reduced breaches by 40% using our platform.”
Whitepapers
In-depth reports on cybersecurity topics. Example: “The future of zero trust security models.”
Webinars
Live or recorded sessions educating your audience. Example: “Protecting your cloud infrastructure: Best practices.”
Infographics
Visual content summarizing complex cybersecurity data. Example: “2024 cybersecurity threat landscape.”
E-books
Comprehensive guides on relevant topics. Example: “Complete guide to ransomware prevention.”
How-to Guides
Step-by-step tutorials for users. Example: “How to configure multi-factor authentication.”
Industry Reports
Share research and insights. Example: “Annual cybersecurity trends report 2024.”
FAQ Pages
Answer common questions about your products or industry. Example: “What is endpoint detection and response?”
Video Tutorials
Short videos demonstrating product features or cybersecurity concepts. Example: “Setting up VPN on your device.”
Podcasts
Audio content discussing cybersecurity trends. Example: “Weekly cyber threat roundup.”
Newsletters
Regular updates and curated content for subscribers. Example: “Monthly cybersecurity insights.”
Checklists
Practical lists to help users stay secure. Example: “Cybersecurity audit checklist.”
Templates
Downloadable resources like policy templates. Example: “Incident response plan template.”
Interactive Tools
Calculators or quizzes engaging users. Example: “Cyber risk assessment tool.”
Guest Posts
Articles from industry experts. Example: “Emerging threats in IoT security.”
Analyst Quotes
Incorporate expert opinions to add credibility. Example: Gartner insights on cloud security.
Social Media Campaigns
Targeted posts to raise brand awareness. Example: “#CybersecurityAwarenessMonth tips.”
Customer Testimonials
Quotes from satisfied customers. Example: “Our data has never been safer.”
Comparison Videos
Visual side-by-side product comparisons. Example: “Firewall A vs Firewall B.”
Event Recaps
Summaries of industry conferences or webinars. Example: “Highlights from Black Hat 2024.”
Security Alerts
Timely warnings about new vulnerabilities. Example: “Critical patch update for XYZ software.”
Behind-the-Scenes Content
Show your team and culture. Example: “Meet the engineers behind our threat detection.”
Glossaries
Define cybersecurity terms for beginners. Example: “Cybersecurity glossary for non-technical users.”
Security Tips
Quick actionable advice. Example: “5 ways to secure your home network.”
Research Summaries
Break down complex studies. Example: “Summary of the latest malware research.”
Opinion Pieces
Thought leadership articles. Example: “The future of cybersecurity regulation.”
Product Demos
Walkthroughs showing product capabilities. Example: “Demo of our new SIEM platform.”